优蜜传媒

Shortly after Princess Diana was killed Aug. 31, 1997, in a Paris car crash, 优蜜传媒found 50% of Britons and 27% of Americans mourning her death as if someone they knew personally had died. Almost all the rest said they were sad, but not as upset as they would be if she were someone they knew.

	U.S.	U.K.
	%	%
Upset as if someone they knew personally had died	27	50
Sad, but not as upset as if it were someone they personally knew	66	46
Not sad (vol.)	6	2
No opinion	1	1
U.S. results based on adults 18 and older; U.K. results based on adults 16 and older (vol.) = Volunteered response
Gallup, Sept. 4, 1997

Diana's death affected women more than men: 57% of women in the U.K. and 34% of women in the U.S. reported they were as upset about Diana's death as if someone they knew personally had died. On average, the percentage of men in each country who were this upset lagged women by about 15 percentage points.

	Upset as if knew personally	Sad, but not that upset	Not sad	No opinion
	%	%	%	%
United States
Women	34	62	2	2
Men	20	70	10	*
United Kingdom
Women	57	40	1	1
Men	41	54	3	1
U.S. results based on adults 18 and older; U.K. results based on adults 16 and older * indicates less than 0.5%
Gallup, Sept. 4, 1997

The special U.S.-U.K. 优蜜传媒poll, conducted in both countries on Sept. 4, 1997, also offered some insight into what sparked people's affection for Diana, whose death occurred nearly a year to the day after her divorce from Britain's Prince Charles. Respondents were asked to say which of four qualities about Diana they admired most.

• In both countries, Diana was respected most for her charitable endeavors -- a quality chosen by 37% in the U.S. and 39% in the U.K. At the time of her death, Diana was focused on bringing attention to the millions of forgotten land mines that kill or maim thousands of civilians each year.

• Roughly a quarter of adults in the U.S. (26%) and a third in the U.K. most appreciated her ability to identify with ordinary people, a quality that earned her the moniker "the People's Princess."

• Fourteen percent in the U.S. and 9% in the U.K. most respected her for how she raised her two young boys -- using a modern parenting style that famously broke ranks with royal formality.

• Her style and glamour were far less important to people: 6% in the U.S. and 3% in the U.K. cited this as their main reason for admiring her.

Upon Diana's death, 52% of Americans described themselves as "fans" of hers, 60% planned to watch her funeral on television and 63% thought she should posthumously receive the Nobel Peace Prize for her efforts to ban land mines.

The original 优蜜传媒news release is available here.

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