Story Highlights
- 35% say they are financially better off than a year ago, down 24 points
- 63% think they will be better off one year from now, down 11 points
- Democrats more optimistic than Republicans about finances improving in 2021
WASHINGTON, D.C. -- Americans' views of how their personal financial situation has changed have dropped precipitously from this time last year, reflecting the impact of the coronavirus pandemic on these perceptions. After hitting a record high one year ago, the percentage of U.S. adults who say they are now financially better off than they were a year ago has tumbled 24 points to 35%, the lowest reading since 2014. At the same time, 36% say they are worse off and 28% volunteer that their situation is the same.
Line graph. Americans' views of whether they are financially better or worse off now than they were a year ago, trend since 1976. The latest reading of 35% who say they are better off is the lowest since 2014, having dropped 24 percentage points since one year ago. The worst reading since the trend began in 1976 is 55% saying they were financially worse off in 2008.
These latest findings, from a Jan. 4-15 优蜜传媒poll, are consistent with Americans' current negative views of the national economy. While U.S. adults' assessments of their own economic situation are lackluster, they are far from the worst 优蜜传媒has recorded in its 45-year trend. Twice in 2008, during the Great Recession, a historical high of 55% of Americans said they were financially worse off than they had been the previous year, one of three times (the other was 54% in 2009) that a majority responded this way.
These personal financial assessments are more pessimistic than those found in another 优蜜传媒measure during the pandemic. Americans' ratings of their personal financial situation as excellent, good, fair or poor saw only modest changes between April and June 2020 compared with a pre-pandemic reading in April 2019.
Yet even though Americans rated their financial situations similarly to before the pandemic, they were much less inclined to say their situation was getting better. This indicates people may respond differently when asked to evaluate the current state of their personal finances than when asked to rate how these have changed over a period of time. Assessments of change appear to be influenced greatly by national economic considerations.
Personal Financial Assessments Worsen Across All Subgroups
Americans across all key demographic groups have become less likely to say they are better off financially than they were last year; however, adults aged 18-34 and Republicans have seen the largest declines (32 percentage points each) since 2020. Still, Republicans remain more likely than Democrats to say they are better off.
Although their ratings have declined by double digits, U.S. adults with annual household incomes of $100,000 or more are the most likely group to say they are better off (50%), while those with household incomes under $40,000 are least likely (at 23%) to say the same. Relatively low percentages of women (29%), Democrats (29%) and adults who are not currently employed (28%) report that their financial situations have improved.
| January 2020 | January 2021 | Difference | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| % | % | pct. pts. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Gender | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Male | 64 | 42 | -22 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Female | 54 | 29 | -25 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Annual household income | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Less than $40,000 | 45 | 23 | -22 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| $40,000-<$100,000 | 64 | 37 | -27 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| $100,000 or more | 68 | 50 | -18 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Age | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 18-34 | 71 | 39 | -32 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 35-54 | 57 | 33 | -24 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 55 and older | 54 | 34 | -20 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Party identification | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Republican | 76 | 44 | -32 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Independent | 58 | 36 | -22 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Democrat | 43 | 29 | -14 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Employment status | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Employed full/part time | 65 | 42 | -23 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Not currently working | 51 | 28 | -23 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| GALLUP | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Optimism Despite Worsening Views
Although Americans' appraisals of their financial situations are currently bleak, a 63% majority expect they will be better off a year from now, while 22% say they will be worse off, a finding that is consistent with every reading since the first measurement in 1977. That is, even during tough economic times, more Americans have predicted their finances would get better rather than worse in the year ahead.
Line graph. Americans' expectations of how they will be financially one year later, trend since 1977. Currently, 63% say they expect to be better off in a year and 22% say they will be worse off. This is consistent with previous readings, in that Americans have always been more likely to say they expect to be better off.
Partisans View Own Finances Through Political Lens
In the current highly polarized political environment, partisans view most issues through a political lens, and their own financial situation is no exception. When the sitting president's party affiliation aligns with their own, partisans generally view their own finances more positively.
The latest poll, conducted at the end of Donald Trump's term and before Joe Biden's inauguration, accordingly finds Republicans offering more-positive assessments than Democrats of how their finances fared over the past year. However, looking ahead, with Biden in the White House, Democrats are now more optimistic than Republicans about their future financial situations. Seventy-two percent of Democrats, up from 60% last year, expect to be better off financially in a year, while 40% of Republicans (down from 83% in 2020) do.
Likewise, in 2009, after Barack Obama took office, the same situation occurred. This pattern was also evident in 2017, shortly before Trump's inauguration -- though with Democrats becoming more pessimistic and Republicans more optimistic.
Line graph. Partisans' expectations of whether they will be financially better off or worse off in a year, trend since 2014. Currently, 72% of Democrats, 68% of independents and 40% of Republicans say they will be better off. This marks a reversal from one year ago, when Donald Trump was in office. A pattern similar to this year's, but with Republicans' expectations increasing, was evident in 2017 just before Trump took office.
Bottom Line
The coronavirus pandemic has taken a toll on Americans in a variety of ways -- emotionally, physically and financially. The rollout of COVID-19 vaccines offers hope of a return to normalcy. Yet, the unemployment rate is stagnating, and businesses nationwide continue to struggle as a result of public health restrictions.
The sharp double-digit reversal in Americans' positive assessments of how their financial situations have changed is in line with the events of 2020, and their optimism about seeing improvement in 2021 is consistent with historical trends. What happens with the coronavirus situation will influence how Americans view their personal finances over the next year. Additionally, previous 优蜜传媒findings suggest that people's perceptions of the national economy will have a significant impact on their own personal financial situation, perhaps even more so than their own experiences.
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