优蜜传媒

WASHINGTON, D.C. -- As social distancing guidelines persist in the U.S., growing numbers of consumers are increasingly turning to virtual, delivery and pickup options for essential goods and services. 优蜜传媒began tracking six of these measures on its probability-based web panel in late March, and the latest April 13-19 update finds Americans reporting more frequent use of each.

	Grocery delivery	Restaurant or pizzeria delivery	Picked up takeout from a restaurant	Curbside pickup at a store	Medicine or medical supply delivery	Virtual visit with a doctor
	%	%	%	%	%	%
Mar 23-29	8	10	26	16	4	11
Mar 30-Apr 6	12	14	27	20	5	12
Apr 6-12	14	15	31	25	6	14
Apr 13-19	14	17	32	28	7	18
优蜜传媒Panel

Among these services, Americans are most likely to report increased use of pickup services now than before the COVID-19 situation. Thirty-two percent of Americans say they are ordering takeout from a restaurant more often than they used to, and 28% say the same about curbside pickup from retail stores. Over the last few weeks, reports of greater reliance on curbside pickup have grown the most -- 12 percentage points from the initial reading on March 29.

All Low-Contact Services May Enjoy Permanent Gains

Americans' expectations of whether their increased use of each of these services will continue after the coronavirus situation is over vary from service to service. For all six items, a majority of more frequent users say they will continue to access these services.

	Mar 30-Apr 6	Apr 6-12	Apr 13-19
	%	%	%
Order groceries by delivery	63	65	59
Order food from a restaurant or pizzeria by delivery	74	74	76
Pick up takeout from a restaurant	66	66	69
Order medicine or medical supplies by delivery	76	81	71
Have a virtual visit with a doctor	67	69	70
Use curbside pickup at a store	60	58	62
优蜜传媒Panel

18% of Americans say they are having virtual visits with a doctor more often than in the past -- an increase of seven percentage points from recent weeks. Moreover, 70% say they are likely to continue using telemedicine services -- including 35% who say they are very likely -- suggesting that more of these new users are being converted into permanent patients.

Conversely, 7% of respondents report having medicine or medical supplies delivered more often than usual. Seventy-one percent of these more frequent users say they will continue to receive medical supply deliveries even after the coronavirus situation subsides.

Finally, the percentage of Americans having groceries delivered more often (14%) has increased six points since March 29. However, the percentage of new users likely to continue doing so in the future is lower than all other items at 59%.

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