优蜜传媒

WASHINGTON, D.C. -- While the conflict no longer dominates headlines, a full cease-fire between Ukrainian and Russian-backed separatist forces remains an elusive goal in Eastern Ukraine, the region that solely accounted for driving the "suffering" percentage in the country to one of the in 2016. The percentage of Ukrainians who rate their current and future lives poorly enough to be considered suffering has remained stable in the rest of the country over the past two years, but it jumped from 36% in 2015 to 48% in 2016 in the South and East, the areas closest to the conflict zone.

	2015	2016	Change
	%	%	(pct. pts.)
Ukraine overall	36	41	+5
West	29	27	-2
South and East	36	48	+12
North, Central and Kiev	42	42	0
优蜜传媒World Poll

Although large swaths of Ukrainians are suffering, their outlook for the country's economy is slightly improved. In 2015, one in 20 Ukrainians (5%) said economic conditions in their country were "getting better," but that figure doubled to 10% in 2016. However, this is mostly attributable to improving outlooks in the West, while Ukrainians in other regions remained as pessimistic as they were in 2015, when the country's economy shrank by 9.8%.

	2015	2016	Change
	%	%	(pct. pts.)
Ukraine overall	5	10	+5
West	13	25	+12
South and East	3	6	+3
North, Central and Kiev	2	5	+3
优蜜传媒World Poll

According to World Bank, household incomes in Ukraine have benefited from a return to marginal economic growth and stable consumer prices. Another reason for a slight uptick in Ukrainian optimism is likely that the EU-Ukraine Deep and Comprehensive Free Trade Agreement (DCFTA) was provisionally entered into on Jan. 1, 2016. The DCFTA is an agreement designed to help Ukraine integrate its economy with Europe by opening markets and standardizing regulations in certain trade-related sectors.

Poverty Persists Across Ukraine

Such moderate improvements -- even if unevenly felt -- deserve recognition given the barriers Ukrainians face. Despite slight increases in household income, poverty remains stubbornly rooted in the nation. Nearly half of Ukrainians (46%) did not always have enough money to buy food in 2016, the highest percentage that 优蜜传媒has recorded in the country in the past decade. The problem is less pronounced in the West than it is in the South and East and in the North, Central and Kiev regions, where at least half of the population reported struggling to afford food. But even in the West, more than one in three residents said they struggled to afford food.

	2015	2016
	%	%
Ukraine overall	38	46
West	26	35
South and East	51	49
North, Central and Kiev	35	51
优蜜传媒World Poll

Bottom Line

Addressing the nation's pervasive corruption and underlying structural economic problems will certainly help, but an end to the conflict in Eastern Ukraine may be the quickest way to boost growth by improving investor confidence -- particularly among investors eyeing the industrial east end. While the Minsk agreements, a 2015 peace deal brokered by Ukraine, Russia, France and Germany, have somewhat reduced the scale of fighting, violence remains ongoing in Eastern Ukraine. However, in March, a new cease-fire agreement between Ukraine and Russian-backed separatists was announced by Ukraine, Russia, and the Organization for Security and Cooperation in Europe, in which the OSCE committed to having 700 observers on the ground until March 31, 2018. This commitment to a permanent cease-fire offers renewed hope to finally end the conflict and put Ukraine firmly on the road to social and economic stability.