优蜜传媒

This article is featured in "Women and the Workplace," a weeklong series exploring a variety of issues affecting modern working women.

PRINCETON, NJ -- Nearly four in 10 Americans say equal pay is the top issue facing working women in the United States today, a sentiment shared by roughly the same proportions of men, women, and working women. About twice as many Americans mention equal pay as cite the second-ranked issue -- equal opportunity for advancement. No other issue is cited by more than 10% of Americans.

The results are based on an open-ended question asked in a Sept. 25-30 优蜜传媒poll. There are almost as many working women as working men in the U.S. And many women today seek not only to have jobs but to establish their careers and advance in them. But working women continue to face challenges that differ from those of working men. As an example, last week, Microsoft's CEO sparked controversy when asked about one of the major challenges for working women -- pay equity -- when he suggested that women should not ask for raises but rely on the system to deliver fair pay to them.

Americans clearly see norms of fairness and equality -- in terms of pay and the opportunity to get ahead -- as the greatest challenges for working women. These surpass issues such as how women are treated in the workplace and balancing parenthood with work, but these more practical concerns certainly are not absent from the list of issues facing women. For example, 8% of Americans mention that respectful treatment of female employees, including sexual harassment, is an issue in the workplace. Another 7% mention access to childcare, and 6% mention balancing work and home life.

For the most part, men, women, and working women have similar ideas about the challenges facing working women. The greatest perceptual differences appear between men and working women with respect to the top-of-mind importance of childcare, work-home balance, and healthcare. Few men, no more than 3%, mention these as the most important challenges for working women. But 9% of working women mention healthcare, 10% mention balancing work and home life, and 12% mention childcare.

Men in general are also less likely than women and working women to cite any issue, as 20% of men do not have an opinion, compared with 12% of all women and 8% of working women.

While there are not wide differences by gender in perceptions of the key issues for working women, the views of political liberals and conservatives diverge. Liberals are nearly twice as likely as conservatives, 51% to 28%, to mention equal pay as the biggest challenge working women face. Despite this difference, it is still the most commonly mentioned issue for conservatives.

Liberals are also much more likely than conservatives to mention equal opportunity. In contrast, conservatives are more likely than liberals to mention the availability of jobs as the top issue for working women.

Conservatives are also much more likely than liberals not to offer a response -- 26% of conservatives do not have an opinion, compared with 8% of liberals.

Implications

Americans regard basic norms of fairness and equality -- specifically in terms of pay and opportunities to advance -- as the greatest issues facing working women today. Although there are almost as many working women as working men in the U.S. today, and women are increasingly rising to positions of prominence in business, they still as a group lag behind men in pay and in the percentage of upper management positions they hold.

In fact, equal pay for women has become a major issue this year. In addition to the controversy regarding the Microsoft CEO's comments, pay equity has also become a significant issue in this year's political campaigns. And it resonates with voters -- ranking among the in this year's elections. The prominence of the issue in this year's campaign may also explain why it is top-of-mind for Americans as the most important issue facing working women.