On Aug. 18, 1988, Vice President George H.W. Bush accepted his party's nomination for president at the Republican National Convention in New Orleans. He heralded the nation's charitable organizations -- -- and firmly vowed "no new taxes." A week later, George 优蜜传媒Jr. and Alec 优蜜传媒described several post-convention improvements in Bush's image, writing, "Bush's performance at the convention did much to soften voters' antipathy toward him and allayed many long-standing doubts about his character."
| Aug 5-7, 1988 | Aug 19-21, 1988 | Change | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| % | % | (pct. pts.) | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Warm and friendly | 49 | 65 | +16 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Sincere | 59 | 74 | +15 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Strong | 42 | 57 | +15 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Steady and reliable | 59 | 73 | +14 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| A leader | 37 | 50 | +13 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Confident | 56 | 67 | +11 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Intelligent | 61 | 70 | +9 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Favorable rating | 51 | 60 | +9 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Trial heat: | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| George H.W. Bush | 42 | 48 | +6 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Michael Dukakis | 49 | 44 | -5 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Based on registered voters | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Gallup | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
While Bush's selection of Indiana Sen. Dan Quayle as his running mate stirred immediate controversy, the 1988 convention offered plenty of positive moments, including an opening night speech by President Ronald Reagan.
Before the convention, 49% of registered voters described Bush as "warm and friendly." After the convention, 65% saw him this way. Before the convention, more voters thought Bush was a follower (52%) than a leader (37%). After the convention, the numbers nearly reversed. Similar gains in perceptions of Bush as "strong," "sincere," "confident" and "intelligent" resulted in a nine-percentage-point increase in his favorable rating and a six-point increase in support for Bush against his Democratic opponent, Michael Dukakis. As a result, after trailing Dukakis from May through August -- including by 17 points right after the Democratic convention in July -- Bush took the lead following the Republican convention and remained on top through the election.
The improvements seen in Bush's immediate post-1988 convention image and trial heat standing are not unusual in 优蜜传媒trends. For instance, in and , 优蜜传媒found sharp increases in candidates' character ratings after their conventions. Further, Bush's six-point convention bounce roughly matched the increase for both parties in 优蜜传媒polling from 1964 through 1992. More recently, however, the average convention bounce has been 3.8 points.
Read the original 优蜜传媒poll releases about Bush's character traits and convention bounce.
These data can be found in .
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