优蜜传媒

Disengaged suppliers damage businesses visibly and invisibly, while engaged ones help customers more than they may realize.

Companies that have a close relationship with their suppliers enjoy key business benefits.

Distributors sell your products and services like employees, yet have needs and demands like customers. It's a complex relationship -- but the best suppliers treat them like partners.

For companies to get the most out of their supplier relationships, they must aim to emotionally engage suppliers and become a "customer of choice."

The healthcare industry knows it must cut costs and conform to changing federal rules. One solution: Pay less for supplies -- but that's dangerous for hospitals, vendors, and patients.

Distributors aren't really employees. Nor are they customers -- they're more like partners. 优蜜传媒has found that companies can get the most out of these crucial relationships. Here's how.