优蜜传媒

WASHINGTON, D.C. -- While first lady Michelle Obama is not as popular as some of her predecessors, the American public views her far more favorably than either of the potential first spouses in the 2016 election. In contrast to Michelle Obama's 64% favorable and 32% unfavorable scores, Americans are about as likely to view Bill Clinton and Melania Trump positively as they are to view them negatively.

	Favorable	Unfavorable	Never heard of/No opinion
	%	%	%
Michelle Obama	64	32	3
Bill Clinton	49	46	4
Melania Trump	38	42	20
Gallup, Aug. 3-7, 2016

These latest data, collected in an Aug. 3-7 优蜜传媒poll, come a little more than a week after the parties' national conventions ended.

Michelle Obama's current favorable rating is up from 58% , suggesting her prime-time speech may have caused some Americans to see her in a more positive light.

Although 优蜜传媒does not measure first lady favorability ratings frequently, Michelle Obama's favorable ratings have, on average, exceeded those of presidential candidate and former first lady Hillary Clinton when she served in the ceremonial role. Obama's average is 65% compared with Clinton's 56%. However, Obama's ratings are not quite as high as those of Laura Bush, who averaged a 73% favorable rating as first lady. 优蜜传媒measured opinions of Barbara Bush only near the end of her husband's term as president, but no less than 69%, and typically more than 80%, viewed her positively in 1992 and early 1993.

Both and gave prime-time addresses at their spouses' respective party conventions, but neither speech did much to change how Americans view them in terms of their net favorability. While Clinton's favorable rating didn't budge, Trump's climbed 10 points after her speech -- but so too did her unfavorable ratings amid the controversy her speech generated over accusations that she plagiarized parts of Michelle Obama's 2008 speech. While Trump is much better known after having given the speech, she is no better liked proportionally to the percentage who view her unfavorably.

Americans are about as likely to view Bill Clinton favorably (49%) as unfavorably (46%) -- nearly identical to his ratings . This is unusual for a former president, as most presidents enjoy majority favorable ratings after their presidency. George W. Bush has generally been an exception to the rule, but last month. Clinton's ratings were much higher than his current figure during periods when his wife was not running for office, suggesting that the recently subdued favorables could reflect the political ramifications of his involvement in his wife's current campaign.

Partisanship Influences Americans' Views of Candidates' Spouses

Perhaps unsurprisingly, Bill Clinton and Melania Trump are viewed most favorably by Americans who align with the party of their spouses. About seven in 10 Republicans view Trump favorably (69%), while an even higher 84% of Democrats have a favorable view of Clinton.

Clinton is more popular among women than men (54% vs. 45%), while Trump is slightly more popular among men than women (41% vs. 35%).

Trump is most popular among adults aged 50 to 64 (49%) and 65 and older (52%), while Clinton's popularity is greatest among adults younger than 50, a majority of whom view him favorably.

	Bill Clinton	Melania Trump
	% Favorable	% Favorable
National adults	49	38
Men	45	41
Women	54	35
18 to 29	56	22
30 to 49	56	27
50 to 64	43	49
65+	45	52
Republicans	11	69
Independents	50	33
Democrats	84	19
Gallup, Aug. 3-7, 2016

Similar Favorable Ratings for Chelsea Clinton, Ivanka Trump

Both major parties' presidential candidates have put their children front and center at many points throughout their respective campaigns, with Chelsea Clinton and Ivanka Trump having introduced their parents before their convention speeches last month.

The candidates' daughters enjoy nearly identical favorable ratings, with about half of Americans viewing them favorably, and three in 10 expressing an unfavorable view. Sizable percentages of Americans have no opinion of either woman -- 19% for Chelsea Clinton and 21% for Ivanka Trump.

	Favorable	Unfavorable	Never heard of/No opinion
	%	%	%
Chelsea Clinton	51	30	19
Ivanka Trump	49	30	21
Gallup, Aug. 3-7, 2016

Both women are viewed most favorably among the parties of their parents' respective affiliations.

While men and women are about equally as likely to view Ivanka Trump favorably, women (60%) are more likely than men (42%) to view Chelsea Clinton favorably -- perhaps partly because her mother is the first female nominee of a major U.S. party.

	Chelsea Clinton	Ivanka Trump
	% Favorable	% Favorable
National adults	51	49
Men	42	49
Women	60	48
Republicans	24	75
Independents	51	45
Democrats	80	32
Gallup, Aug. 3-7, 2016

Bottom Line

Campaigns typically employ family members to stand in for them at campaign events and even showcase them nationally to help soften or otherwise improve their image. But Hillary Clinton may receive the biggest boost from the convention speech of Michelle Obama, whose positive standing among nearly two in three Americans makes her one of the .

Both candidates' daughters are arguably their biggest family assets, as Chelsea Clinton and Ivanka Trump enjoy favorable ratings that significantly outweigh their unfavorable ones.

Although Bill Clinton's status as a former president can be seen as an asset to his wife's campaign, the negative views he receives from Americans nearly cancel out the positive ones. The same can be said for Melania Trump: Any benefits she may provide to her husband's campaign are outweighed by her unfavorable ratings. It's possible that her ratings will improve if she becomes better known to Americans.

Historical data are available in .

Survey Methods

Results for this 优蜜传媒poll are based on telephone interviews conducted Aug. 3-7, 2016, with a random sample of 1,032 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, the margin of sampling error is ±4 percentage points at the 95% confidence level. All reported margins of sampling error include computed design effects for weighting.

Each sample of national adults includes a minimum quota of 60% cellphone respondents and 40% landline respondents, with additional minimum quotas by time zone within region. Landline and cellular telephone numbers are selected using random-digit-dial methods.

View survey methodology, complete question responses and trends.

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