优蜜传媒

PRINCETON, NJ -- Less than half of Americans express an opinion about either the Occupy Wall Street movement's goals or the way it has conducted its protests. Those with an opinion are more likely to approve than disapprove.

The results are based on an Oct. 15-16 USA Today/优蜜传媒poll. The Occupy Wall Street movement has attracted significant media attention for its nearly month-long protest of major U.S. financial institutions in New York, with similar demonstrations taking place in numerous other cities in the United States in recent weeks.

But the American public does not seem to be very familiar with the movement or its goals. Part of that may stem from the below-average level of attention Americans are paying to the news story. Fifty-six percent say they are following the story closely, including 18% who say very closely. The averages for more than 200 news events 优蜜传媒has tracked since the 1990s are 61% closely and 22% very closely.

Additionally, the lack of knowledge about the movement's goals may be because the movement has not had clearly defined leaders or goals. Rather, it appears to be united by grievances against the wealthiest Americans -- in particular, those who run major Wall Street financial institutions.

Republicans (57%), Democrats (57%), and independents (55%) are about equally likely to say they are following news about Occupy Wall Street closely.

Those who are closely following the news about Occupy Wall Street are more likely to approve than disapprove of the movement's goals, but even among this more attentive group there is a substantial degree of uncertainty, 44%. That drops to 27% among the most highly attentive group, those who are following the story "very closely." Among this group, 45% approve and 29% disapprove of the Occupy Wall Street movement's goals.

Americans paying attention to the news about the Occupy Wall Street movement are more inclined to have an opinion about the way the protests are being conducted, and are somewhat more likely to approve than disapprove of those methods.

Republicans are generally more likely to disapprove than approve of the movement's goals and methods, with the opposite true for Democrats. But half or more of Americans regardless of party affiliation do not have an opinion on either Occupy Wall Street's goals or its actions.

Public Largely Neutral Toward the Movement

Given Americans' apparent lack of knowledge about the Occupy Wall Street movement, it is not surprising to find a minority of Americans describing themselves as supporters (26%) or opponents (19%) of the movement. A majority, 52%, say they are neither supporters nor opponents, with another 4% not having an opinion.

Those closely following the news about the movement are more likely to describe themselves as supporters (38%) than opponents (24%). The percentage of supporters increases to 52% among those following the news "very closely."

Democrats are much more likely to say they are supporters (42%) than opponents (8%) of the Occupy Wall Street movement, with the remainder neutral (47%) or not having an opinion. Most Republicans, 55%, are neither supporters nor opponents, though Republicans are much more likely to oppose the movement (34%) than support it (9%).

The poll sought to contrast support for Occupy Wall Street with another prominent American movement, the Tea Party. In the poll, 22% describe themselves as Tea Party movement supporters, 27% as opponents, and 47% as neither. 优蜜传媒has typically found that about equal percentages of Americans are Tea Party supporters or opponents, with the greatest percentage neutral. Thus, the current level of public support for Occupy Wall Street is similar to that for the Tea Party movement.

Implications

Protesters have demonstrated in and around Wall Street for nearly a month, with the movement spreading and appearing to gain momentum around the U.S. At the same time, Americans are not highly familiar with the movement's activities or its goals. Those who are familiar with the movement tend to be more approving than disapproving of Occupy Wall Street, though with limited public knowledge about it, its supporters represent roughly a quarter of Americans.

It is unclear what the future course of Occupy Wall Street will be, and to what extent it will try to influence the outcomes of the 2012 elections or try to force changes in U.S. policies more generally.