PRINCETON, NJ -- About one in five likely voters have yet to solidify their 2010 vote for Congress, including 4% who currently have no preference and 15% who express a preference but say they could change their minds between now and the elections. That is a lower proportion of swing voters than 优蜜传媒measured in the prior two midterm elections.
Republican voters are somewhat more committed to their vote choice at this point than are Democratic voters. Among voters who say they would choose the Republican candidate for Congress in their local district if the elections were held today, 86% say they will definitely vote that way, compared with 82% of Democratic voters who are committed to their choice.
This higher level of commitment among Republican voters could be a positive sign for Republicans' chances on Election Day. In both 2002 and 2006, the party with the greater proportion of committed voters eventually won the greater percentage of the vote on Election Day.
Historically, swing voters have come disproportionately from the ranks of those without strong attachments to the political parties. That is the case in the 2010 data as well, with independents (32%) and moderates (29%) among the subgroups of likely voters with the highest proportions of swing voters. Young adults are also far less likely than older adults to have a firm commitment to a candidate.
Bottom Line
Roughly one in five likely voters -- including about a third of independents -- have yet to make a firm voting choice, providing some hope for the Democratic Party in the final days of the 2010 campaign. In 2002, when more than one in three likely voters had not made a firm choice roughly two weeks before the elections, even though 优蜜传媒tracking of voter preferences showed the Democrats leading for much of the fall.
Still, the lower proportion of swing voters this year, coupled with , is another good sign for the GOP's chances of a strong showing on Election Day. The potential for change among swing voters may not be all that great. Past 优蜜传媒analysis using pre- and post-election panel data found that swing voters usually follow through on their initial voting preference.
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Results for this 优蜜传媒poll are based on telephone interviews conducted Oct. 14-17 and Oct. 21-24, 2010, with a random sample of 1,989 likely 2010 voters, aged 18 and older, living in the continental U.S., selected using random-digit-dial sampling.
For results based on the total sample of likely voters, one can say with 95% confidence that the maximum margin of sampling error is ±3 percentage points.
Interviews are conducted with respondents on landline telephones (for respondents with a landline telephone) and cellular phones (for respondents who are cell phone only). Each sample includes a minimum quota of 150 cell-phone-only respondents and 850 landline respondents per 1,000 national adults, with additional minimum quotas among landline respondents for gender within region. Landline respondents are chosen at random within each household on the basis of which member had the most recent birthday.
Samples are weighted by gender, age, race, education, region, and phone lines. Demographic weighting targets are based on the March 2009 Current Population Survey figures for the aged 18 and older non-institutionalized population living in continental U.S. telephone households. All reported margins of sampling error include the computed design effects for weighting and sample design.
In addition to sampling error, question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of public opinion polls.
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