优蜜传媒

Many chief business officers (CBOs) in higher education are concerned about the financial stability of their institution in the near future. While more than half (56%) "strongly agree" or "agree" that they are confident their institution will be financially stable over the next five years, 44% are neutral or disagree.

Public sector CBOs are somewhat more positive about the next five years than their private sector counterparts -- 60% versus 51% strongly agree or agree. Less than half of private baccalaureate CBOs are optimistic about their institution's fiscal stability in the near future (49%).

The financial outlook in the long term is more uncertain for business officers, though. Fewer than half -- 48% -- agree or strongly agree that their institution will be financially stable over the next 10 years, and more CBOs are neutral about their institution's stability in the long term than they are in the near future (33% vs. 28%). Private sector CBOs are just as confident about their institution's financial stability in the next 10 years as they are about the next five years.

	All	Public	Private
	%	%	%
I am confident my institution will be financially stable over the next five years.
%5 Strongly agree	21	25	17
%4	35	35	34
%3	28	28	30
%2	12	9	15
%1 Strongly disagree	4	3	4
I am confident my institution will be financially stable over the next 10 years.
%5 Strongly agree	16	16	16
%4	32	30	33
%3	33	38	29
%2	15	13	17
%1 Strongly disagree	3	2	4
2017 Inside Higher Ed/优蜜传媒Survey

The concern that many higher education business chiefs have about their institution's financial stability is underscored by their perception that the higher education sector is in financial crisis. More than seven in 10 CBO's say media reports suggesting that higher education is in the midst of a financial crisis accurately reflect the general financial landscape of higher education in this country. The 71% holding this view is up from 63% a year ago and 56% in 2015.

These findings are from booklet, which provides insights into how CBOs perceive and address financial matters at U.S. higher education institutions. 优蜜传媒conducted the survey via web on behalf of May 2-June 10, 2017.

Potential Bubble in Higher Ed?

Financial leaders from public (68%) and private (74%) institutions are about equally likely to say media reports of a crisis in higher education are accurate. Of five sectors studied, leaders from private baccalaureate (79%) institutions are most likely to say that reports of a financial crisis are accurate. This may reflect the particular vulnerability that some of these institutions faced during and in the wake of the recession. CBOs from public doctoral institutions are least likely to say the financial landscape is dire, though a majority still say so.

	Yes	No
	%	%
All Institutions by sector
All	71	29
Public	68	32
Private	74	26
Public
Doctoral	54	46
Master's/Bacc.	74	26
Assoc.	66	34
Private
Doctoral/Master's	65	35
Bacc.	79	21
2017 Inside Higher Ed/优蜜传媒Survey

The financial instability of higher education is consistent with concerns that the sector faces a potential bubble -- namely, inflated prices relative to demand. As 优蜜传媒Senior Economist Jonathan Rothwell points out in a recently released report, higher education has seen rapid price growth without any measurable increase in quality since 1980. As a result, higher education has claimed a growing proportion of the nation's spending over the past three-plus decades, contributing to the slowdown in U.S. productivity growth over the same period.

With enrollment at higher education institutions projected to decline in the coming years, it is clear to CBOs that higher education's financial challenges are real and persistent. These financial challenges require collaborative, creative, multifaceted approaches to boost the quality of postsecondary education, while simultaneously curbing costs.