优蜜传媒

Only about one-third of U.S. workers are -- and that figure has barely budged in more than a decade. Worse, just 13% of employees worldwide are engaged.

These figures should be concerning to business leaders and anyone else who worries about the state of the American and global economies.

Companies everywhere have opportunities for greater productivity -- and are leaving money on the table. Gallup's latest meta-analysis shows that business units in the top quartile of employee engagement are 21% more profitable, are 17% more productive, have 10% better customer ratings, experience 41% less absenteeism and suffer 70% fewer safety incidents compared with business units in the bottom quartile.

Given the inherent challenges associated with engaging workers, executives have asked, "If we were to reduce this massive problem to a single element of employee engagement, which would be most important?"

It's not that simple. Among the , no single element is of chief importance because each organization or workgroup continuously changes and -- depending on current circumstances -- can benefit from emphasizing different elements.

Nonetheless, 优蜜传媒research suggests that may be the most foundational element.

Only about half of all workers strongly indicate that they know at work. Expectations -- or a lack thereof -- have the power to make or break worker engagement. Even if employees feel energized and motivated, those who lack clear expectations and spend too much time working on the wrong things can't advance key initiatives to create value for an organization.

Workers of All Generations Need Clear Expectations

The desire for is a shining example of a shared need across generations, from millennials to traditionalists. All workers, regardless of age or stage in their career, want to know what's expected of them in the workplace. And the lack of clear expectations can cause anxiety and confusion in workers.

But with clear expectations, employees thrive. For example, 优蜜传媒finds that 72% of millennials who strongly agree that their manager helps them establish performance goals are engaged. And across all generations, individuals who strongly agree that their manager helps them set performance goals are nearly eight times more likely to be engaged than if they strongly disagree with the statement.

Best Practices for Establishing Expectations

Having studied the engagement of more than 31 million employees over the past four decades, 优蜜传媒has learned a thing or two about how to set clear expectations with workers. When setting expectations, leaders and managers should ensure they are:

Developed collaboratively. Companies need to get workers' input, collaborating with them to agree on role expectations. With this approach, workers will be more likely to own their expectations and succeed.

Articulated clearly. Managers shouldn't make workers guess. With each employee, managers should talk openly about expectations and be crystal clear about what they expect.

Aimed at excellence. Workers aren't inspired by minimum job standards such as showing up on time or submitting time sheets using the proper process. Instead, managers can bring out the very best in each worker by talking about what top performers do differently and then setting expectations based on those best-in-class behaviors.

Individualized to . Employees do not want to spend the majority of their time on tasks they lack interest or proficiency in. When managers help workers better understand what comes naturally to them -- their innate strengths -- and then position them to use those talents more at work, employee performance and engagement both skyrocket.

A Strengths Focus Drives Results

To better understand , 优蜜传媒recently studied 49,495 business units with 1.2 million employees across 22 organizations in seven industries and 45 countries. We found that 90% of workgroups that applied strengths interventions had performance increases at or above the following ranges:

• 10% to 19% increase in sales
• 14% to 29% increase in profit
• 3% to 7% higher customer engagement
• 6% to 16% lower turnover (low-turnover organizations)
• 26% to 72% lower turnover (high-turnover organizations)
• 22% to 59% fewer safety incidents
• 9% to 15% increase in engaged employees

When it comes to building employee engagement and accelerating business outcomes, focusing on strengths is one of managers' sharpest tools. After zeroing in on the right targets with clear expectations, managers can unleash employees' greatest performance by .